Did you know that the best advertising is the one made by your own clients? They are the most effective way to attract new clients and keep your business prospering; That is why it is very important that they are satisfied and feel that they are part of something big. And you can easily achieve this using customer loyalty techniques .
You want to know more? We give you some ideas!
Why should you retain a customer?
When you build customer loyalty, they have one more reason to come back to your business . It is a way to establish a long-term relationship between both parties and for your client to feel rewarded in some way for continuing to use you.
Think that you have a lot of competition and that it does not cost your client anything to look for a solution elsewhere; If you are convinced by advertising on another site or find more competitive prices, good bye.
Employing loyalty strategies will cause your customers to speak highly of you to their acquaintances and relatives and this will translate into greater profit ; remember: your client is your greatest asset .
Techniques to build customer loyalty
There are many techniques to retain customers depending on the type of business you have and the approach you want to give it.
Today we are going to give you some ideas to inspire you and thus consider its implementation in your business.
Let’s go there!
1 Write a blog
A blog is a very effective tool for you to connect with your client.
Create valuable content and through storytelling , get closer to your audience and make them feel that you know what you are talking about. Everyone knows that behind any project there is an enterprising person trying to take off.
An active blog that is updated often and with good SEO optimization techniques not only builds customer loyalty, but also ranks you at the top of Google and attracts new buyers.
Do you know the cases of Lucía Be or Charuca? Both were small entrepreneurs who told their blogs about their entrepreneurial adventures and today they have very interesting businesses.
I said; do not underestimate the power of your blog and give it the importance it has.
2 Promotional gifts
Promotional gifts are a great idea for passive recurring advertising . What does this mean? Well, your client can take with them a product with your company’s logo and be your best ambassador .
You can give these gifts for different reasons: for the customer’s birthday, for the anniversary of your business or for making a purchase over a certain amount, for example.
And we recommend that you give away useful things that you know your client can use, such as advertising notebooks that have your brand’s logo printed on them and that they can use in their day-to-day life to take notes. Not only will your customer use them, but other people will see them and begin to familiarize themselves with your company .
We all have to drink water throughout the day and in addition to giving a gift that will publicize your business, you will be promoting a habit as healthy as drinking water every day .
Obviously, depending on the type of company you will have to opt for one gift or another, but if yours has something to do with office issues, what would you think of a USB flash drive, a mug or a pen with your logo?
There are food brands that offer special gifts at certain times of the year, such as ColaCao, which always announces a special product for the summer with the purchase of one of its largest product packs.
These are just a few ideas that you can start shuffling today!
3 Discounts on recurring purchases
Do you know how irresistible it is to know that you have a discount on your next purchase ?
Offer a small discount with an expiration date to customers who have made a purchase in your business through the purchase receipt or the order confirmation email.
This increases the chances that this customer will make a purchase again in that period of time, all in order not to let the discount expire.
There are many supermarkets that provide a discount on the same purchase ticket that expires in a period of several weeks. Write down this technique!
4 Loyalty card
A loyalty card is one of the most effective loyalty systems of all time ; That’s why so many businesses employ this strategy.
The advantages that a loyalty card can offer are many:
- Accumulate pointsthat can be converted into money to spend in the store
- Provide discounts on some featured products
- Receive newsletters with exclusive offers
- Obtain advantages and discounts in other businesseswith which there is an agreement
And these are just a few ideas. You could also send juicy discounts on birthdays or invite the most VIP members to events that you organize in your business.
The limit is in your imagination; just think about what would make you feel that you are part of something and apply it like this in your project.
Cosmetics stores, supermarkets, sports stores, clothing stores… there are loyalty cards everywhere. How many do you carry in your wallet? There must be a reason!
5 Affiliate program
What if you found an army of commercials in your clients ?
As we told you before, there is nothing better than a satisfied customer to attract new customers. Give them the opportunity to get something in return for bringing them to you through an affiliation system!
Offer him a percentage of earnings in a virtual wallet that he can spend only in your store and wait to see the benefits.
The best example we can give you is the giant Amazon and its incredible affiliate program.
6 Customer Service
Regardless of what you sell in your business, good customer service can be reason enough to come back to you. And it is that it can be what makes the difference between you and your competition .
Take care of your customers and they will feel special. They will feel that they are part of something and will place all their trust in your project because they know that you will always be there when they need you.
It is not uncommon for someone to decide to spend more money on something knowing that there is good customer service behind it. If not, check out the great customer service Apple has in place.
Loyalty to your customer increases conversion
In the end, it’s not just about offering good products at competitive prices. In marketing we are starting to talk about emotions , which after all is what moves us when making a decision.
If you want to stand out from your competition, in addition to having a good marketing strategy, a good web design and a copywriting that highlights why you have to be you and not someone else, a good technique to retain customers will be a before and after in your business.