A good company image is what allows two similar companies to make a difference. A typical mistake made by companies and entrepreneurs when they begin to think about their image is to think that the logo design is everything related to the image of their company, but that is not the case.
A good brand image is transmitted both in the small details and in the big ones. Of course, having a good logo is important, having an attractive and usable website, having corporate presentations, business cards, brochures or advertising, but so is having a good email signature , having unified social profiles or following a line of careful publications and photographs. Design in these aspects is key to transmitting the values of our company .
Soon at Scrollthenews we are going to change the image, we are going to change the website and this post arises from the points that are key when making changes or creating your company ‘s brand image from scratch .
For this reason, in this post, I would like to highlight some key points to convey the image of the company that you would like to have and what you have to take into account to achieve it.
Key points to keep in mind when changing or creating your company’s brand image from scratch
I would like to point out that despite the fact that Scrollthenews is a company whose business, strategy and business development is on the Internet, it also seems important to us and more so in certain sectors to have an offline part that reinforces what we do online and vice versa .
Depending on the type of business, the offline part will be even more important than the online part, but we should not leave one or the other aside.
That is why I am going to start with a point that would focus on that offline part:
Key1:- Business Cards
I have to admit that my relationship with business cards is a love-hate relationship. On the one hand, I recognize that today almost all contacts can be made online, we all have our profiles on Linkedin, Google Plus, Twitter, etc. but the cards continue to provide something that is key to me: personal contact .
Today it is easy to get in touch with someone via Linkedin or Twitter, for example, but it is very difficult for those contacts, without having a clear objective or a specific need, to reach more.
However, the fact that you have received or given a business card to another person after a talk, a presentation or a handshake after seeing the other person’s face, is worth a lot.
I’m not saying that contacts on Linkedin can’t bring about good relationships, I’m just saying that giving or receiving a card implies much more on a personal and professional level and that is why we have recently renewed our company cards on the Helloprint website, which have made a very good work. (It is not an affiliate link, we are simply happy with the service and that is why we mention it)
Key2:- Logo and corporate colors
The logo and corporate colors is one of the aspects that brings more headaches to entrepreneurs and companies. Not to mention, of course, the name of the brand itself or the selection of the domain for the web.
The truth is that these are important aspects that often delay the launch of a brand too much, but they must be taken care of.
In my opinion, both the logo and the corporate colors as well as the font to be used must have a meaning.
Of course, choosing colors is much more complicated than it seems and there are many studies behind what colors our brand should have depending on the audience it is aimed at or the feeling we want to convey with it.
In this graphic we have an example of colors and sensations that they transmit along with examples of companies that use them.
Where do you locate your company or where would you like it to be if you don’t have it yet?
Key3:- Advertising brochures and flyers
The advertising brochures and flyers in Scrollthenews are a bit far for us. Our market is on the internet, but they are a key aspect for companies that operate in industrial sectors, for example, or whose products or services are aimed at other companies.
But are not the only ones. We all receive in our mailbox at home or at the company countless brochures with offers of all kinds, appliances, electronics, cars, vacations and much more.
Depending on the sector in which you operate, it is likely that the theme of advertising brochures and flyers is a good option for you too.
For example, when Velites Sport , one of the companies we work with, attends competitions, it has a whole repertoire of banners, flyers, displays and roll-ups that help convey the cheerful, dynamic and strong brand image .
Key4:- Website
Without a doubt, the web is a fundamental leg in any company . Both those that find their clients in a more traditional way (offline) and of course those that base their business on the Internet.
Having a good, usable, attractive and fast website makes the difference for your business to work or not.
If in addition to having an informative website, as can be the case with Scrollthenews, what you have is an online store, then the importance for your business is multiplied by ten.
We have spoken on many other occasions about the importance of a good website, both aesthetically and in terms of usability. But it is also important to highlight that a good website helps you sell, but it is necessary to work and optimize both the positioning and the conversions generated on it.
At Scrollthenews we can help you develop your website and position it thanks to SEO and other marketing strategies. If you need it, contact us or send us an email to contacto@Scrollthenews.com
Key5:- Emailing and newsletters
Another important point in any brand generation strategy for our business. The subject of emails, signatures and newsletters is fundamental , because email marketing is still one of the most important legs in any online marketing strategy.
Despite the fact that new channels, new trends or new social networks emerge every week, the most important element of communication both inside and outside the company is email.
You just have to take a look at your inbox and review the number of emails you receive daily. It will surely surprise you.
Not to mention also if you have multiple email accounts. The volume of messages sent is very high . This is good and bad.
It’s good because it’s still a priority channel to access our clients and users, but it’s “bad” because it’s getting more and more difficult for your mailings to stand out among so much mail.
That is why good aesthetics , careful emails and direct and attractive titles make the difference.
You just have to take a look at your inbox and review the number of emails you receive daily. It will surely surprise you.
Not to mention also if you have multiple email accounts. The volume of messages sent is very high . This is good and bad.
It’s good because it’s still a priority channel to access our clients and users, but it’s “bad” because it’s getting more and more difficult for your mailings to stand out among so much mail.
That is why good aesthetics , careful emails and direct and attractive titles make the difference.
Another key point if your company organizes, for example, workshops, events or participates in them.
Posters, banners and roll ups , as we saw before in the case of Velites, are very important to give a brand sensation, create a unified and powerful image. If your company attends or organizes events, surely at some point you have thought of using this type of tool.
Key8:- Company Documents
This is a wide section. The company documents include from proposals, offers, work documents or notebooks and notebooks.
Having a strong corporate image allows all these papers that companies handle on a daily basis to continue transmitting the image of the company in any meeting or event.
The corporate image must be carried down to these small details if we want to convey a careful image. That is why company documents and stationery are a key point and more depending on which sectors. So keep that in mind.
Key9:- T-shirts or work uniform
Although it seems somewhat outdated, except in production or maintenance companies, it is something that can also be useful for other types of companies and startups.
For example, if you attend or organize events, a t-shirt to quickly identify team members by attendees can be a very good idea.
If you want to highlight an attractive and striking design, it can give you many points and for this reason, it is important to take care of these details as well.
conclusion
In short, the image of your company goes far beyond simply changing the logo . It is important to take care of the image of the company in the global aspect, paying attention to all the details because users and customers will notice.
Nor is it necessary to spend a fortune to completely renew everything you have right now, because it can be done in steps, but of course the more homogeneous and complete the image you want to convey, the better for your business and for the image of brand that your customers will see .