Why Big data is Useful for non-technical audience

Presenting information to an audience can sometimes be challenging. However, this process allows you to work on your creativity, be dynamic when approaching information and learn to select quality information and therefore present information to an audience, in an incredible way!

Information focused on the audience

Many times when we think about the information that we are going to present to an audience, we quickly structure a plan in our mind of everything that we “have to or should” address on the subject.

Although we can master certain content very well, it is important to adopt a vigilant position towards the information that we are going to present. Take into account that within your public, there is an audience identified as “non-technical”. This refers to the little knowledge or mastery of the information they have about the content and data that are presented in the field of big data. To present this type of information to a “non-technical audience”, whether it is written or visual content, videoconferences or face-to-face conferences, I present 5 strategies that will help you present this data to a non-technical audience with a clear, entertaining and interesting perspective. easy to understand:

1. Identify the interests of your audience: you have the great privilege of sharing your knowledge with an audience that wants to know more than you know. Therefore, the interests of your audience are paramount. Why? Because they expect that the information you share with them will be useful and valuable for their professional or personal lives.

Your audience are real people who have problems, questions about a topic that has led them to your content, want to expand their knowledge or make a decision and for that they want to learn more about the topic. Therefore, the content you prepare must be oriented to respond to their interests.

You can present them with ideas or examples so that the information you provide also provides them with a solution and offers more resources to expand on the little or no information they may have.

two. Define a central theme: surely you have a lot to say about a topic, but your non-technical audience has a specific interest, it is in these two points where you establish “a connection” so that the information “catches your audience”. What are the main topics that generate the most interest or confusion and that are basic to delve into the content later?

From your answer, define your main message, establish the topics to be addressed, which is nothing more than what you undoubtedly “have to” transmit to your audience. Then present it clearly to your audience.

Following this “plan” throughout the development of information is a good exercise for you to establish what your “starting point” is and what your “arrival” point is. Give your content a purpose so that it will be, despite the time, relevant.

3. Check the tone and expression of the words: your words, whether written or spoken, have a great power and impact on the people who listen to them. In this strategy then, the first point is that you use positive language at all times.

Then there is your tone, or intent. Therefore, when you address an audience by using a “challenge tone” you can encourage the reader, in the sense, “to be part of”, “to dare to”.

You can also speak with a certain degree of authority, not without a position of arrogance but from experience, which will make it easier to strengthen a relationship of trust.

Four. Use a story as a lesson: at this point the example is very valuable since it allows your non-technical audience to identify with a specific case of life and associate it with an idea is a good resource in the learning process. This action establishes a reference point in relation to your own situation.

Have you noticed how many articles include data from large studies or well-known companies in the sector? Have you noticed that great speakers refer to specific situations or influential people in history to reinforce a point?

This is precisely the objective of including a story, example or experience, as a teaching in your information. This can be brief, concise and closely related to the topic or point addressed, and there you will be creating a teaching.

5. Use images because they are worth as much as words: or even much more! The appropriate use of them is very valuable for the presentation of information. Remember that they are only a support, therefore, it is a resource that you should evaluate when to use.

If it is written content that you prepare for the audience, make sure that there is a relationship between the information and the image. Apply the same process for a video conference or conference. Develop your “critical eye” by defining when it’s worth it and when it’s not, include visual support. It may happen that instead of reinforcing the message, the image distracts the audience.

It is at this point where the big data It helps to manage and analyze the type of content that is presented to the audience and from there, generate a greater impact.

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